Moses Mabhida Stadium Social Media



Being South Africa's most successful 2010 World Cup stadium, Moses Mabhida Stadium wanted to continue its winning streak of attracting world class events. Alongside this, the stadium wanted to attract as well as market to a captive audience, so we pinpointed key social channels that would generate awarenesss and drive sales.

  • Moses Mabhida Stadium Social Media Showcase 1
  • Moses Mabhida Stadium Social Media Showcase 2
  • Moses Mabhida Stadium Social Media Showcase 3
  • Moses Mabhida Stadium Social Media Showcase 4

#MMSLive - Discover, Share, Enjoy

Events are no longer a one-day affair; the public wants to engage and be part of the build up and the after-effects, so we needed to deliver on these expectations. We do this by creating and delivering rich media for their social platforms.

Hello Square Office Image 1

Beginning, Middle & No End.

The Story of an Event

The effect of social media is a proliferation of one main feature into the hands and devices of thousands, turning each moment into something both intimate and large-scale, over and over again.

The #MMSLive aggregator takes interaction to the next level, turning our social media platforms into micorsites that generate fun and engagement, and brings individual experiences together.

“It’s important we have a social media management agency in place helping us measure and report on results, monitor our brand and its competitors and drive efficiency into our marketing processes, globally.”

Lara Mcleod - Marketing Manager - Moses Mabhida Stadium

Hello Square Office Image 2

Case Study

Top Gear Festival 2014

This is a big one in Durban (and South Africa's) entertainment diary. We wanted to translate the dedication and love South Africa feels towards the show and festival, into the digital realm.

We set about planning and executing a 30-day engagement campaign to push the buzz around the event and the individual activations within it. This came down to seeking out key influencers, creating sticky content and doubling exposure and reach on previous years.

The stats speak for themselves:

Moses Mabhida Stadium Social Media Device Showcase

Share This

MMS Social