Propertuity approached us with the unique challenge of articulating the culture and vision of a layered lifestyle within the Maboneng precinct. Our objective was to develop and flexible platform that could evolve while still remaining relevant as the site grew.
After many hours of revision and concepts and exploration we landed on a very simple and flexible solution. We created a design that that reinforced the idea of layered lifestyle while exposing the users and investors to the properties
The look is clean and modern, featuring bold imagery with intuitive navigation. The flow encourages users to explore the building while creating deeper interactions that reflect and complement the offline experience.