It isn’t every day that you get to work on a globally respected brand that operates in 24 countries, so naturally we were ecstatic when Barloworld Transport division approached us to create a digital platform that would showcase their service and visionary offerings.
Taking new territory.
We really wanted to raise the bar in online marketing for transport, so working closely with Barloworld, we planned and executed a sitemap that simplified the user experience, drove exposure and increased brand loyalty. Ultimately, we wanted to hero the services, in turn making the brand’s story accessible without alienating the key audiences.
With the rise of mobile usage and the prevalence of smartphones, it was a no-brainer that this site had to be device responsive. To ensure that each feature worked across each device type and size, the site automatically adapts the user experience and interface, using a system of nifty components built around a responsive strategy.
Not only is it responsive, it’s globally adaptive too. We laid out a framework that would enable Barloworld to enter emerging markets with ease.