Moses Mabhida Stadium Web Development

Moses Mabhida Stadium.

Strategy, Mobile, & Digital Marketing.

Moses Mabhida Stadium partnered with us and tasked us with developing a digital strategy that would grow their online presence, build up direct marketing, create a strong social media experience and be the support platform for each of their digital channels.

The Setup.

Moses Mabhida Stadium is an iconic, multi-disciplinary events venue that was ready to connect with fans and consumers in new ways. We wanted to keep people coming back for more.

Research & Refocus.

We began the process with a whole lot of research. We needed to understand how people were using the site and how we could make their experience better. The new site needed to be easier to navigate and we knew that mobile was going to be a major focus for this project.

Awareness, exposure, ease of use and engagement - these were our checkboxes. Hello Square worked on a content strategy, discovered opportunities that were unique to the project and began a visual exploration of the site‘s new flow.

The Next Step.

We began the process with a whole lot of research. We needed to understand how people were using the site and how we could make their experience better. The new site needed to be easier to navigate and we knew that mobile was going to be a major focus for this project.

Awareness, exposure, ease of use and engagement - these were our checkboxes. Hello Square worked on a content strategy, discovered opportunities that were unique to the project and began a visual exploration of the site‘s new flow.

The Result

Our team developed a fully responsive site, designed to make life easier for people looking to discover and attend events, find out more about the stadium attractions and make direct bookings - all in one space. A choreographed video was storyboarded and produced to engage the end user and enhance the stadium offerings.

Beyond the website, we set out to bring content and community together, engaging people and creating participation and sharing, both during and between events.

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Moses Mabhida Stadium